1. How does marketing communications contribute to building a successful brand?
Marketing communications is important to help build a successful brand. Marketing communications helps to understand the brand awareness and the brand image and the consumer. After they realize these they can help accommodate their brand to make it more successful.
Friday, 2 December 2016
Week 6
1) What is your favourite brand? Why?
My favourite brand is the clothing store Aerie, i've been shopping there for years now. There prices are affordable for good quality clothing and they focus on self-esteem issues for their advertising. They promote self-love for girls, for example they don't photoshop their models and choose models with realistic bodies.
2) Does that brand satisfy the 5 brand elements describe by Ipso Reid?
-Trustworthiness yes
-Engagement yes
-Learning edge yes
-Corporate Citizenship yes
-Presence yes
My favourite brand is the clothing store Aerie, i've been shopping there for years now. There prices are affordable for good quality clothing and they focus on self-esteem issues for their advertising. They promote self-love for girls, for example they don't photoshop their models and choose models with realistic bodies.
2) Does that brand satisfy the 5 brand elements describe by Ipso Reid?
-Trustworthiness yes
-Engagement yes
-Learning edge yes
-Corporate Citizenship yes
-Presence yes
Tuesday, 8 November 2016
Week 5
1) What did you learn from your student mentor last week that could help you in this course?
I learned more about my program and what I can expect from being in the co-op program. I found out I need to maintain a 70% average to continue with co-op, this motivates me to try harder.
2)What lessons can you take away from the teamwork training that could help you in this course?
The teamwork training this week is going to help me in this course is about how to properly set roles in teams to make teamwork when everyone has equal amount of work.
I learned more about my program and what I can expect from being in the co-op program. I found out I need to maintain a 70% average to continue with co-op, this motivates me to try harder.
2)What lessons can you take away from the teamwork training that could help you in this course?
The teamwork training this week is going to help me in this course is about how to properly set roles in teams to make teamwork when everyone has equal amount of work.
Monday, 10 October 2016
Week 4
1) What is the most important thing you have learned this week in this marketing course?
In this week I learned about market research, analytics, and metrics I learned how by careful market research we can achieve better branding and sales for our products.
2) Why does it matter?
This matters because spending time doing intensive market research can help us to develop a target market and create advertisements specialized to them in hopes to increase sales.
3) How does it connect with other courses or other experiences in your life?
I have done some surveys and hands-on marketing search that I got paid to do, therefore I got to learn about why we do market research and how we conduct but I've also been apart of market research.
In this week I learned about market research, analytics, and metrics I learned how by careful market research we can achieve better branding and sales for our products.
2) Why does it matter?
This matters because spending time doing intensive market research can help us to develop a target market and create advertisements specialized to them in hopes to increase sales.
3) How does it connect with other courses or other experiences in your life?
I have done some surveys and hands-on marketing search that I got paid to do, therefore I got to learn about why we do market research and how we conduct but I've also been apart of market research.
Wednesday, 28 September 2016
week 3: Consumer behaviour
1.Describe the influences that affect your consumer purchases and why?
The influences that affect my consumer purchases would most-likely be personal influences because when products are recommended to me by a friend I am encouraged to buy and try it. I trust my friends and families opinions so word of mouth is a key factor that influences me on consumer purchases.
2.Why does understanding influences matter to marketers?
Understanding influences matters to marketers because it can help when advertising products to find the most effective influences to help sell their products,
The influences that affect my consumer purchases would most-likely be personal influences because when products are recommended to me by a friend I am encouraged to buy and try it. I trust my friends and families opinions so word of mouth is a key factor that influences me on consumer purchases.
2.Why does understanding influences matter to marketers?
Understanding influences matters to marketers because it can help when advertising products to find the most effective influences to help sell their products,
Monday, 19 September 2016
Week 2
1.What is the most important thing you have learned this week in this Marketing course?
The most important thing I have learned this week in the marketing course is the SWOT analysis and how CREST-D effects it. Another important thing I have learned this week is the potential job opportunities in the future.
2.Why does it matter?
This course material is important because we apply the SWOT analysis and CREST-D to build and better our businesses.
3.How does it connect with other courses or experience in your life?
I have taken marketing and economics courses in high school and some of the concepts we learned about this week have been overlap of what I already knew.
The most important thing I have learned this week in the marketing course is the SWOT analysis and how CREST-D effects it. Another important thing I have learned this week is the potential job opportunities in the future.
2.Why does it matter?
This course material is important because we apply the SWOT analysis and CREST-D to build and better our businesses.
3.How does it connect with other courses or experience in your life?
I have taken marketing and economics courses in high school and some of the concepts we learned about this week have been overlap of what I already knew.
Sunday, 11 September 2016
Week One
1. What do you want to get out of this course?
I hope to deepen my understanding of marketing and business in today's society. I'm looking forward to enrich my knowledge for my future career aspirations in the field of business. This class will be the basis of marketing I need for my future marketing classes. I'm excited to learn new things in this course!
2. What do you want to get out of this Marketing program?
A diploma that will help me find a successful and rewarding job in the business (marketing) field. I hope to find a job that I am passionate about and happy to attend work everyday. Beside career goals I also want to learn transferable, organizational, critical thinking and communication skills that will help me in my life and career.
3,What do you think the three most important things you can do to be successful in this program?
Three important things that will help me be successful in this program is to stay organized with my assignments and homework. Another is to attend, pay attention and participate in classes. As well as to gain trustworthy relationships to network in the future with them.
4.What is the most important thing you have learned this week in the Marketing course?
The most important thing I learned this week in the marketing class is the importance of remembering names and creating trustworthy relationships with contacts for networking.
1. What do you want to get out of this course?
I hope to deepen my understanding of marketing and business in today's society. I'm looking forward to enrich my knowledge for my future career aspirations in the field of business. This class will be the basis of marketing I need for my future marketing classes. I'm excited to learn new things in this course!
2. What do you want to get out of this Marketing program?
A diploma that will help me find a successful and rewarding job in the business (marketing) field. I hope to find a job that I am passionate about and happy to attend work everyday. Beside career goals I also want to learn transferable, organizational, critical thinking and communication skills that will help me in my life and career.
3,What do you think the three most important things you can do to be successful in this program?
Three important things that will help me be successful in this program is to stay organized with my assignments and homework. Another is to attend, pay attention and participate in classes. As well as to gain trustworthy relationships to network in the future with them.
4.What is the most important thing you have learned this week in the Marketing course?
The most important thing I learned this week in the marketing class is the importance of remembering names and creating trustworthy relationships with contacts for networking.
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