1) What is your favourite brand? Why?
My favourite brand is the clothing store Aerie, i've been shopping there for years now. There prices are affordable for good quality clothing and they focus on self-esteem issues for their advertising. They promote self-love for girls, for example they don't photoshop their models and choose models with realistic bodies.
2) Does that brand satisfy the 5 brand elements describe by Ipso Reid?
-Trustworthiness yes
-Engagement yes
-Learning edge yes
-Corporate Citizenship yes
-Presence yes
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