1. How does marketing communications contribute to building a successful brand?
Marketing communications is important to help build a successful brand. Marketing communications helps to understand the brand awareness and the brand image and the consumer. After they realize these they can help accommodate their brand to make it more successful.
Friday, 2 December 2016
Week 6
1) What is your favourite brand? Why?
My favourite brand is the clothing store Aerie, i've been shopping there for years now. There prices are affordable for good quality clothing and they focus on self-esteem issues for their advertising. They promote self-love for girls, for example they don't photoshop their models and choose models with realistic bodies.
2) Does that brand satisfy the 5 brand elements describe by Ipso Reid?
-Trustworthiness yes
-Engagement yes
-Learning edge yes
-Corporate Citizenship yes
-Presence yes
My favourite brand is the clothing store Aerie, i've been shopping there for years now. There prices are affordable for good quality clothing and they focus on self-esteem issues for their advertising. They promote self-love for girls, for example they don't photoshop their models and choose models with realistic bodies.
2) Does that brand satisfy the 5 brand elements describe by Ipso Reid?
-Trustworthiness yes
-Engagement yes
-Learning edge yes
-Corporate Citizenship yes
-Presence yes
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