1.Describe the influences that affect your consumer purchases and why?
The influences that affect my consumer purchases would most-likely be personal influences because when products are recommended to me by a friend I am encouraged to buy and try it. I trust my friends and families opinions so word of mouth is a key factor that influences me on consumer purchases.
2.Why does understanding influences matter to marketers?
Understanding influences matters to marketers because it can help when advertising products to find the most effective influences to help sell their products,
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